Case Study:

Lead Generation
with gComm


Sayollo’s Gamers Coupon Club

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Case Study:

Lead Generation

with gComm

Sayollo’s Gamers Coupon Club

Your Title Goes Here

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Objective

We wanted to increase traffic for our gComm in-game purchasing platform inside our games. We created a registration popup within gComm that simply said ‘Join gComm today!’ with a form containing just 3 fields: Name, email, phone number. 

We wanted to increase traffic for our gComm in-game purchasing platform inside our games. We created a registration popup within gComm that simply said ‘Join gComm today!’ with a form containing just 3 fields: Name, email, phone number.

Campaign Info

1-Month Duration

Global Reach

gComm-Enabled Games

Lead Generation Process

1

This generated 209 signups in just hours
Amazingly, the geographical distribution was global, with South America leading the pack at 26%. But we realized these people didn’t even know what they were signing up for, and quickly pulled the campaign in order to make changes

2

The following week we added an actual offering: ‘Get a $10 coupon for signing up’ – with the same form. This time, we got nearly twice as many signups, which raised our gComm Gamers Coupon Club to nearly 600 in just two weeks.

Results

99.4% Valid Email Leads

Global Spread:

  • South America: 39.87%
  • Africa: 5.51%
  • Europe: 27.75%
  • North America: 1.10%
  • Asia: 25.55%
  • Australia: 0.22%

Funnel:

  • Week 1:  209 leads

 

  • Week 2:  382 leads

 

  • EoM:  357 leads

 

Global Spread:

  • South America: 39.87%
  • Europe: 27.75%
  • Asia: 25.55%
  • Africa: 5.51%
  • North America: 1.10%
  • Australia: 0.22%


Funnel:

  • Week 1:  209 leads
  • Week 2:  382 leads
  • EoM:  357 leads 

Takeaways

Thanks to our gComm platform’s abilities:

Thanks to our gComm platform’s abilities:

Contextual Targeting

We were able to create a contextual lead-gen campaign targeted at mobile gamers, right inside their native environment (mobile games).

Clear & Concise

The organic nature and native immediacy of the form – fill out 3 fields, submit, back to the game – was a non-intrusive choice within the game.

Intuitive Flow

Subscription happened immediately because it was easy and made sense within the context of the offer.

Conclusion

We were able to run a successful campaign on the very platform we wanted to increase traffic to. All leads were generated organically due to the nature of the platform the campaign ran on. No additional efforts were needed.

 On other platforms, advertisers would need to create an entire campaign with A/B testing of targeted messaging, paid advertising, dedicated UTM links, landing pages, etc.

Conclusion

We were able to run a successful campaign on the very platform we wanted to increase traffic to. All leads were generated organically due to the nature of the platform the campaign ran on. No additional efforts were needed.

On other platforms, advertisers would need to create an entire campaign with A/B testing of targeted messaging, paid advertising, dedicated UTM links, landing pages, etc.