Case Study
Lead Generation with gComm
Sayollo’s Gamers Coupon Club
Objective
We wanted to increase traffic for our gComm in-game purchasing platform inside our games. We created a registration popup within gComm that simply said ‘Join gComm today!’ with a form containing just 3 fields: Name, email, phone number
Campaign Info
1-Month Duration
Global Reach
gComm-Enabled Games
Lead Generation Process
1
This generated 209 signups in just hours
Amazingly, the geographical distribution was global, with South America leading the pack at 26%. But we realized these people didn’t even know what they were signing up for, and quickly pulled the campaign in order to make changes.
2
The following week we added an actual offering: ‘Get a $10 coupon for signing up’ – with the same form. This time, we got nearly twice as many signups, which raised our gComm Gamers Coupon Club to nearly 600 in just two weeks.
The Results
Funnel
Week 1: 209 Leads
Week 2: 382 Leads
EoM: 357 Leads
99.4% Valid Email Leads
Takeaways
- Contextual Targeting We were able to create a contextual lead-gen campaign targeted at mobile gamers, right inside their native environment (mobile games).
- Clear & Concise The organic nature and native immediacy of the form – fill out 3 fields, submit, back to the game – was a non-intrusive choice within the game.
- Intuitive Flow Subscription happened immediately because it was easy and made sense within the context of the offer.
Conclusion
We were able to run a successful campaign on the very platform we wanted to increase traffic to. All leads were generated organically due to the nature of the platform the campaign ran on. No additional efforts were needed.
On other platforms, advertisers would need to create an entire campaign with A/B testing of targeted messaging, paid advertising, dedicated UTM links, landing pages, etc.
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