The dashboard provides a high-level overview of your campaign’s data.
The dashboard is built out of insightful widgets that allow you to get a glanced overview of your performance.
You can easily choose a date-time range of the data presented in front of you.
The pre-set options are Yesterday, Today, Last 7 Days, and Last 30 Days.
In addition, you can set custom range dates and hours.
You can also apply a filter on your games list by clicking the Campaign Filter.
In order to enable/disable an operating system, click on the Android/iOS Filters.
The data that is presented in the dashboard will be adapted automatically to the current operating systems that are included.
In the dashboard, you are presented with the following metrics: a total number of active campaigns, impressions, unique users that are playing the games the campaigns are in them (and have Sayollo’s SDK running), average CPM, and lost bids.
Note – if the date range that is selected is more than 24 hours (last 7 days or last 30 days), Sayollo DAU is presented as the average DAU.
Below the metrics, you can see two graphs, one shows the number of impressions and the other the budget spent according to the selected time range and the campaigns that were selected. They allow you to analyze the data easily and understand if there are specific days or hours that show better performance than others.
The next pie charts present the fillrate, completion rate, and operating systems.
Last but not least is the countries mapping. The map shows us data for the top 5 countries that are scoring in your campaigns. You are able to review the countries ranked by impressions, fillrate, or opportunities.
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