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Sayollo Is an Approved IAB Transparency & Consent Framework (TCF) Vendor

Another happy milestone for Sayollo!

We are proud to be an officially registered vendor listed under the IAB Europe’s Transparency and Consent Framework. TCF is an industry-wide ad-tech framework that helps everyone involved in the digital advertising industry ensure their compliance with the EU’s GDPR and ePrivacy Directive standards when accessing, processing, collecting, or storing users’ data, as well as managing cookies, tracking procedures, and ad identifiers.

How this benefits our partners:

As pioneers in the field of Gaming Commerce and creators of the first-ever purchasing platform of physical products inside mobile games, Sayollo is committed to the highest standards of privacy and advertising.  Adhering to strict regulation means we can continue to help both DTC brands and game developers earn more for their offerings and content, all while protecting consumer data safe & secure. 

Our AdOps team is continually striving to stay abreast of the latest industry standards. Here’s what our Team Lead had to say about Sayollo becoming a registered TCF vendor:   

“Offering full GDPR and TCF compliance to our publishers, SSPs, brands, and consumers, means that ALL of our partners can rest assured in the knowledge that not only is our inventory up to the absolute highest industry standards, but that they can continue to maximize their revenue with our platform safely & securely. It’s another step in ensuring we continue to lead the In-Game Commerce market category and provide a truly valuable premium offering.”

– Freek van Daalen, AdOps Team Lead

Supporting the IAB’s compliance initiatives:

The TCF continues to support the IAB’s policies by enabling more transparency, choice, and compliance, with the help of the following key resources:

  • •  TCF Policy
  • •  TCF Terms & Conditions
  • •  Transparency and Consent String with Global Vendor List Format
  • •  The Consent Management Platform API

Want to know more about our privacy-friendly in-game purchasing platform? Click the button below to get started: