Industry Predictions for 2022

 We’re already halfway through the first month of 2022. Time flies faster and faster each day, and I’d like to share a few predictions for this year with you, before we blink and 2023 is around the corner.- NFTs - I believe this will be the year that either makes or...

The All-New In-Game Purchasing Space

For over 20 years now, in-app purchases have been a steady component of free-to-play mobile games. Whether they let you buy in-game coins, extra power-ups, or limited-time features, the exchange of real money for virtual goods has become a commonplace occurrence in...

Gen-Z & Data Privacy

We ‘older-but-wiser’ crowd tend to forget Gen Z’s intelligence when it comes to data privacy and the digital world. Sure, we think they’re young and carefree, but let’s remember that this is the first natively digital generation. They are, by their very nature, ...

Gen-Z & Gaming

Back when I was a teenager, the worst thing you could call someone was a ‘sellout’.If a celebrity promoted a product, a band let their music be used in a commercial, or an artist made money by selling their intellectual property for use by a corporation, they were...

Stop Wasting Our Time!

Losing stuff sucks. Like, just this morning I couldn’t find my favorite bottle of perfume, and the only reason I can think of for it not being in my bag is that it must have fallen out on my cab ride to work. My favourite, expensive, bottle of perfume (L’Interdit...

Gen-Z Shopping Trends

Despite their young age, Gen Zers are an economic force to be reckoned with, and will rise to become America’s largest age group by 2034. That’s a mere 13 years from now. Having grown up in a largely digital age, the boundaries between their physical and online lives...

Enter the Age of Social Commerce

A shopping revolution is underway. Where Amazon, ebay, and Walmart reigned supreme merely months ago, ecommerce’s latest transition now sees Instagram, Facebook, Pinterest, and TikTok quickly usurping the ecommerce throne. Enter the Age of Social Commerce. The Age of...

How Female Gamers Are Changing the Landscape

Until quite recently, gaming, (like most fields, let’s be honest) was exclusively a man’s world. Up until the last decade, the only women you saw in gaming were scantily-clad secondary characters whose giant breasts were their sole memorable quality. Of course, there...

The All-New In-Game Purchasing Space

For over 20 years now, in-app purchases have been a steady component of free-to-play mobile games. Whether they let you buy in-game coins, extra power-ups, or limited-time features, the exchange of real money for virtual goods has become a commonplace occurrence in...

NFTs: Digital Assets with Real-World Value

NFTs: Digital Assets with Real-World Value Just last week, Collins dictionary chose NFT as its ‘word of the year’ for 2021 - mostly because people are making $$$ from the blockchain-based tech and it’s been buzzin’ like a ubiquitous bee. But what exactly is a digital...